Broken links, useless directories and a large amount of thin content can drastically reduce your authority and ultimately your SERP rankings. Unfortunately, for most webmasters, clutter can be hard to detect; it’s usually not as visible as say a missing navigation bar or a broken image. So how can clutter reduce your rankings? Simply put, it wastes crawler resources, reduces usability for both bots and humans (Something Google has been focusing on recently) and gives your site an unmaintained appearance. Continue reading
Let’s face it, your content isn’t all that interesting and you’ve literally lost customers due to death by boredom. It’s OK, this sort of thing happens to the best of us and as long as you can admit your mistakes you’ll be on the road to recovery in no time. Unfortunately you may have lost some visitors for good; however, with some tweaks here and there you can spare the lives of the others and chalk up the rest as a sacrifice to the Content Gods. Before we bash your content any further let’s get into the reasons why it’s suffering and their corresponding fixes. Continue reading
If you want to capture your audience’s attention you need engaging content. It’s time to begin thinking bigger than simple blog posts and a few pretty pictures – it’s time for something more interactive. Interactive content can be almost anything, as long as your users can interact with it, so what exactly am I talking about? I’m glad you asked; I’ve got 8 great examples of interactive content to help you begin thinking “bigger”. Continue reading
As consumers increasingly sift through search results at almost light speed searching for their next purchase, websites presenting unattractive results in search get left behind. Well crafted meta titles and descriptions have always been the core of a great looking search result until recently with the introduction of structured data. Although titles and descriptions are still a vital requirement structured data makes your website’s search results even more attractive and informative. You may have noticed the increase in search results that list information such as prices, ratings, reviews, and images – these are all types of structured data. So how do you change your website’s results from dull and unattractive to exciting and click-enticing? It’s easy. Continue reading
Finding credible backlinks is a task that can take hours before you see any real results, it’s one of the most painstaking practices in SEO. Especially with recent Google algorithm changes SEOs need to be extra careful about where they build backlinks. A good beginning measure for any link building campaign is to find unattributed brand mentions by doing a simple search in Google.
A brand mention search can be done by typing “Brand Name” -site:brandname.com, of course you can add keywords or other modifiers in there as well to siphon out some of the bad results. However, if you’re not having any luck with a Google search there’s another way to find guaranteed brand mentions using Wikipedia. Continue reading
As a SEO you know you can never have enough tools or information at your fingertips. The search landscape is constantly changing and your competition is always looking for ways to out do you. Tools help us combat these internet issues by tracking information, analyzing competitors and even keying us in the the hot topics of today. However, as a SEO, you also know that a tool is only as good as your own creativity and ability to piece together hundreds of tidbits of stray information.
This list of free tools consists of a couple very common tools and some not so common, but all are very valuable in the daily life of an SEO. Continue reading
Links have been a big part of ranking for as long as the term “SEO” has been around. Building links through directories, link-exchanges and link wheels became some of the most popular tactics among webmasters. With the release of recent algorithm updates from Google, namely Panda and Penguin, those tactics have had the opposite effect on rankings and site traffic. Luckily, Google is willing to forgive as long as you can clean out most of those bad links and promise to never do it again.
Removing links can be a very time consuming process, it often requires contacting owners of websites that haven’t been updated in years. More often then not these websites are completely abandoned leaving you, the clean up crew, with a very frustrating task. Thankfully, Google understands that this may be the case and has given us SEOs the option to “Disavow” these links using Google’s Disavow Tool.
So how do you disavow those impossible to remove links? Continue reading