Updated on December 1, 2015
With over 270 million active members Twitter has become one of the top places to connect with your community. However, with that many users, there’s bound to be a lot of noise – it’s said that over 500 million tweets are sent out every day and roughly 71% of those tweets are completely ignored. So how do you break through all the clutter? It’s simple: Paid Tweets.
Here are 4 things you may not have known about Twitter and its highly customization ad campaigns:
1. You can target users based on when they first used Twitter on their current device.
Seems a little strange doesn’t it? However, let’s say you manage an e-commerce store that sells phone cases and other accessories. This ad filter allows you to exclusively target users using brand new devices. You can go a step further and limit which devices your ads appear on as well to really hone in on your targets.
Additionally you can even target by specific device model and operating system:
Pretty useful if you’re latest app only runs on Android KitKat 4.4 or newer.
2. You can target users by the apps they’ve already installed.
This one might seem a little creepy, but it’s extremely useful to marketers looking to increase app installs with a focus on a specific niche.
To do this create a new App Install campaign and find the “Select installed app categories” button to start browsing through Twitter’s list of app categories.
This is a great first step in promoting when promoting your recently launched app. Why waste budget promoting to a large crowd where your message is likely to get ignored when you can focus heavily on a specific niche to get things rolling.
3. You can target people based on events they’re interested in.
Have you ever thought how cool it would be to connect with users watching the MLS Cup Championship? Well it’s your lucky day! Twitter ads can be targeted directly at users who have shown an interest in certain events such as the MLS Cup Championship. This is perfect if you’re selling the latest and greatest soccer ball, pair of cleats, or soccer training app.
To target users based on events just look for the “Add event targeting” button to access Twitter’s event calendar.
4. You can really dig into your target’s finances.
Twitter has partnered with Acxiom to provide you with some pretty specific financial filters when it comes to your ad targets. You can target by the type of credit card they own, their net worth, their income, the value of their investments, and the list goes on.
These types of filters are extremely useful when looking to get the best return on your ads. Let’s say you’re running a sale on t-shirts through your eCommerce shop. It would be wise to target users who make a healthy income (so you know they have cash to spare) and are known to use their credit cards (especially the ones your store accepts). Why waste ad spend targeting users who have little to no income and don’t own any credit cards? It’s the little things like this that help boost the ROI of your ad campaigns.
To be honest, this is only the scratching a very minor piece of the Twitter ad filter surface, but remembering these filters will help you increase ROI and make sure you’re not targeting the wrong crowd.
Posted on December 1, 2015
Building a community can be a daunting task when you’re just starting your company, especially if most of your time is wrapped up in actually producing your company’s products or app. Luckily, there are a few things you can do to naturally grow your following while still spending a majority of your time on your product. Below is a handful of things you can do to begin your community building efforts.
Reach out to your friends and family.
Let’s be honest, you’ve probably heard this a thousand times by now; however, it is really good advice. Friends and family are notoriously bad at giving good advice when it comes to a new business idea because they typically care more about your feelings than most other people. The good news is you can use their empathy towards you to spark a community. Typically friends and family will try a little harder to help out becuase they do care about you and htis is what will get them posting and engaging with your community when no one else will. And who cares if your community is only a small group of friends in the beginning? Outsiders will see them as people which will perk their interest maybe even perk it enough to join your community themselves.
Take advantage of already established communities.
Yes, another groundbreaking piece of advice – use social media. Social networks are gleaming with people looking to join something bigger than themselves based on their beliefs and values. Networks like Twitter, Facebook, and Instagram contain people from a variety of subcultures that are more than willing to follow and share something that aligns with their beliefs.
Before posting to your social media accounts make sure your message is well defined. As Guy Kawasaki would say create a mantra! The reason for this is to make sure you yourself understand what your startup stands for so that when you begin posting and a variety of people begin to interact with your brand you don’t lose sight of what you set out to do. Once you begin posting always be open and honest about your startup’s beliefs and values – this is how you attract and retain your most supportive members.
Social Media Tip #1: When you first begin posting take advantage of popular hashtags for your industry, there’s no better way to build up your social presence than to put yourself directly in front of your target audience. You can use tools like Hashtags.org to find popular hashtags and determine what time of day you should post when using it.
Social Media Tip #2: Check out what your competitors are doing. If they have already established social communities you should be able to what their followers engage with the most. Use that to your advantage to skip some of the required trial and error when it comes to building your community.
You’re launching a startup based on an idea you believe in, share that passion and excitement with your supporters – it’s contagious. On your about pages, in your tweets, and everywhere in between be open about your vision and goals and you’ll soon build a following of people who believe in the same things.
A lot of the time when you begin building your community you’re initial supporters are there because they can relate to your beliefs and in general it just feels right to them. Unfortunately, having a good feeling about something is hard to share with others such as their followers and friends. In order to grow your following beyond the early adopters you need to be interesting.
One way you can show the world that you’re interesting is by producing content and this can be blog posts, videos, or any other form of media that works with your audience. When producing content try to avoid focusing on your startup and the products / services you offer. People will relate to your brand through emotions, beliefs and values, not the coolest features of your product.
Engage your audience
A community is more than a group of mindless followers, it’s an interactive and engaged group of people willing to listen what you have to say – don’t take that for granted. Interacting and engaging with your audience in return will show them that you care and that you appreciate them (hint: this builds loyalty).
Interacting with your audience doesn’t require too much effort, it can be responding to a tweet, assisting them when they ask for help, or simply saying “Thank You” when they compliment your company or product. I can’t stress this enough, but be personable and you’ll draw in some very loyal fans.